Im not sure if you know this about me but I actually used to cut hair back in the day. I wasn't professionally trained but 30 plus people a week didn't mind that when they came to my house (my parents to be more precise) to have their hair cut on a Thursday or Friday afternoon. It was ran out of my restroom and at one point I had so many people at my house at one time my neighbors thought I was selling drugs I then had to move to my garage to show my neighbors that I was actually cutting hair......... Anyway where am I going with this, oh yea if any of you out there are loyal to your barber/ hair stylus or are one yourself you know the importance of a private conversation with your barber is like. They are a undocumented psychologist that you can talk to with just about anything. This leads me to my next subject a while back I posted pictures of a few postcards that I drew on while in Hawaii and people requested that I make more (which I plan to soon). I was then asked to take part in a group art show which is based off postcards so I figured it was perfect timing (more info on the show in a week or so). 

I want to know if you would like to help me with a little project of my own. I want to ask if you would be willing to do me a HUGE favor. I would like for you to send me 2 postcards from your place of residence. If you would like for me to draw on a postcard for you just include one more (total of 3) along with your email address and I will explain the steps to make it happen. If you can please mail your postcards to the address below that would be awesome. The first 10 participants will get a free postcard with my designs on it. What I would really like to happen is for you to even write something down on the card about yourself or even a short story about whatever you want. If you want it to me confidential that is cool too and even better. What Im trying to get at is to revisit when I used to have very private conversations with friends and acquaintances back in the day. Im not sure what the outcome will be but I have to start somewhere right?


Let see if this works and I will keep you all up to date with the progress. 


Thank you!


Aaron De La Cruz

223 Mississippi st. #3

San Francisco, CA 

94107- USA



For those of you who know me personally you know that I try my hardest to complete each task set forth in a timely manner. I want to personally thank all of you for the new fatherhood wishes and the patience you have shown me with projects we are currently working on. This year has definitely been a transition point in my life with my two new twin boys and although at times I think "how in the hell am I ever going to find the time to make art?", another opportunity falls into place and lets me know that everything is going to be alright. 

I remember when I was in high school and thinking that it was so hard to get my schoolwork done on time, find time to party and hang out with friends 24 hours a day and still work a job. I would tell my parents "why is it so hard?" they would say this is the easy part just wait. I know know what they mean and thank you for the heads up. Anyways enough with all the self thought BS here is a sneak peak on a project I have been working on for the past year. It is set to come out later this year and all I can say is that there will only be 100 of these for you to wear. For now here is a pic of some of the hand screen printed boxes they will come in. 




Not too sure how I feel about this. I did not make this sweatshirt and was not contacted to ask for permission either. I don't think this item is for sale but if so that's pretty wack. A certain ink company used this on their blog. Respect the artist people.  




As you know I am very honored and glad to be one of the many artists chosen to take part in the first Pow Wow Hawaii. Two years ago I was actually asked by Jasper months in advance to come and I thought I couldn't make it happen as I was going to be in Mexico just days before Pow Wow as set to start so I told him I couldn't make it. But while in Mexico I get an email from Jasper telling me that I need to get my ass to Honolulu for this thing called Pow Wow and I would not regret doing so. I decided last minute that I would head straight to Hawaii from Mexico with no clue of what I was going to do besides paint. There were about 7 other artists from different parts of the world and we pretty much partied and painted for 5 days straight and it was amazing. I am more then honored to know about Jaspers vision of bringing art back to his home town years before the first Pow Wow took place in Hong Kong. I texed Jasper the other day to tell him that I was proud of him for all that he has (with the help of many others) achieved in this short amount of time and remember that this all stared with one thought that just might work. Not being at Pow Wow this year has given me the opportunity to get an outside perspective of what it is and has become and I don't see it slowing down ever only getting bigger and better. So if you can please help spread the word about the 2014 Pow Wow Kickstarter, and I hope to see many of you there next year.




As most of you know (or should by now) Pow Wow Hawaii has officially kicked into motion this week. I am feeling home sick by not being there and miss the Pow Wow crew who have opened many doors for me. This year is going to be INSANE as the line up of artist has more than tripled and if you are like me you have been following it all on IG (click here to see pics). I cant wait to be there next year and just want to share my love to all of you who support what I do and if you can get your tickets in advance for next years Pow Wow. 




Only two pair left in each color way get'em while you can! Excuse the horrible photo of the earrings but it's the best I can do right now click here to visit the shop. Thank you for supporing an artist and his family.  




For those of you who follow me thank you for the continued support and you might have noticed that I have been away for a while but if you happen to follow me on IG then you probably know that I have been hanging out with my new Double Dragons. As of January 8th I entered a new chapter of life kown as Fatherhood and words cannot express how happy I am to have these little guys here with my wife and I. Everybody says that having kids is hard and draining but to tell you the truth the happiness trumps the lack of sleep and if any of you out there have stayed up sleepless nights to make something happen for days on end its just like that but the payoff is much more rewarding. 

I also want to thank those of you who have purchased work from my shop (there are only a few pieces left!). I created the shop for those who have requested to purchase smaller works and who have been unable to attend the shows. I will try my best to update the shop and it has also allowed me to look into new projects. 




Well the new year is finally here and for most of we tend create a resolution to keep which usually fails the day after it was created. Then you promise yourself you will not do it again, which last for a week or so then you give up. ahhaha. My resolution was to make sure to file all of my receipts as soon as I get them that day (boring I know but those of you who have to deal with the tax man know what I mean). 

As for a new direction and start here is a nice little write up that was posted by the Galeria de la Raza after I painted the wall for them which you can read here. It was a nice challenge to illustrate what I felt was the story that is going on right now with that neighborhood. This piece is definitely a new direction for me and I thank Galeria again for sharing with me the struggle this neighborhood is going through. 




Well is looks like you all survived the apocalypse, black Friday sales and hopefully the new year celebrations as well. Here in San Francisco we are hours away from the new year and I can honestly say that this has been another amazing year. I just want to say thank you to all my supporters and new relationships I made this past year. I can honestly say that without the encouragement from everyone that is shown and the platforms given to share my ideas I would still be in my bedroom doing this for myself just as I was a few years ago. I hope you all enjoy the story I am telling and it feels good to have someone listen to what you have to say. I do my best to take all the comments and advice from others into consideration and I hope it shows. With all that being said I have some pretty cool projects lined up for the new year and all I can say is for those of you following my progression from wherever you are in the world get your postcards ready (three or more to be exact) because I will be asking you for them for a new project very soon. 

Be safe and rememebr to share the love you have with someone in a very special way. 



Well here are the pics from my "For the love of" opening at Cukui. I want to thank everyone who made it out in the wet and cold weather (for the bay is was a cold one). On the night of the opening we released a clothing and a print that is available on their site here! I want to give a huge THANK YOU Charles Shaw (yes his name is the same as the wine, pretty awesome nickname right) for covering the event, Goldenchyld of the Fingerbangerz crew for the music, the whole staff at Cukui for their support and last but not least Meesh and Leslie for forcing me to put out the earrings. 




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